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Privet House

May 2, 2012

The Shops at Target

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[all images via The Shops at Target Lookbook]

As if all of their recent designer collaborations were not enough, Target is thrilled to announce the launch of their newest partnership, The Shops at Target, beginning on May 6th. The new program has Target working directly with shop owners of specialty stores and local boutiques across the country to create affordable, limited edition collections for shoppers. Think small shop set-ups inside a megastore that has anything that you would possibly need, all at a good value.

[Colorblock Cardigan $32.99, Floral Print Bikini Top and Bottom $22.99 each, Cap-Toe Wedges $29.99, Belted Dress in Flamenco Print (exclusive to Target.com), $42.99]

[Striped Hats in Navy and Coral, $19.99 each]

See images above from The Webster at Target Collection‘s Lookbook, just one of the many alliances recently formed. The Webster owner, Laure Heriard, co-created apparel and accessories for men, women and baby that maintains an art-deco “Miami vibe” that the boutique is so well known for. Ranging in price from $7.99 -$49.99, the collection will be available at all Target stores and Target.com on May 6th. The first flight of shops will include The Webster, The Candy Store, Cos Bar, Polka Dog Bakery, and Privet House.

Check out this YouTube video for more information regarding this innovative endeavor!

-Alana Quagliariello

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January 14, 2012

The Latest Target Design Partnership: The Shops at Target

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Even though they have been highly successful, customers may have begun to grow tired and weary of design collaborations; not to say that the moment has past, but perhaps seeking out a break in the cyclical deliveries and routine that has come to be expected couldn’t be a bad thing. As if on cue, Target has come up with a concept I’d like to call a ‘partnershop;’ for a limited time with limited-edition products, five shop owners of specialty stores and boutiques have created special merchandise just for the retailer, almost like a ‘shop-in-shop’ idea, that debuts on May 6th at all Target stores and Target.com.

The five categories and stores featured include Privet House of Connecticut (home), Cos Bar of Aspen (beauty) polkadogbakery of Boston (pet), the candy store of San Fransisco (food), and The Webster of Miami (apparel, accessories, footwear). In total, 400 exclusive products have been created, ranging in price from $1-$159.99.  Click on the slide show above to preview some of the merch that will be available!