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VLOV by QingQing Wu
“V.L.O.V.” One by one each letter was spoken aloud to begin the VLOV SS12 runway show. QingQing Wu, a leading designer in China, markets fashion forward apparel for middle-class Chinese men aged 18 to 45. The color palette for spring was divided into two main themes. First, grey nylon made a statement representing “introspective elegance.” Monochromatic looks reined, such as charcoal wool short sleeved jackets and shorts, along with black nylon jackets and cotton pants. For the rest of the show’s duration, blue and white dominated the runway. Sharp silhouettes incorporated “laser-cutting techniques and finish on high-tech wool, creased linens and embossed fabrications.” Said to look similar to Hugo Boss and Calvin Klein, VLOV’s fast growing China market remains its select focus.
In the 1940’s, artists Robert Motherwell and Helen Frankenthaler greatly contributed in laying the foundation for the movement of Abstract Expressionism. Inspired by the abstract notion, Pamella Roland played with special fabrics, such as perforated leather, silk and canvas faille, fils coupe and silk crepe. In choosing a solid color palette of neutral tones such as pale navy, moonrock, canvas, chalk pink, stone blue, and white, Roland allows the assortment of embellished evening and cocktail looks to speak to the polish of the collection. Full skirts and sweeping trains create movement while complementing the chic form fitting shapes of the dresses.
Lyn Devon’s passion for modernizing iconic American design remains spot on. She combined two aesthetics that are not always thought of in conjunction with one another to design a collection inspired by the“urban picnic.” What may seem to be rather ironic in theme proves to be impeccable in finish. Take for example, the basket weave pattern in citrus (as cute as it is clever!). Picnic prints, leather “blue jeans”, rompers and flirty swim inspired silhouettes meet sleek, edgy metallic. Pops of color like limeade, poppy and chambray blue would make any city girl attending a rooftop picnic and be the talk of the gathering.