May 31, 2012
by fashion pulse contributor

Today, May 30, launches a curated selection of limited-edition pieces from the Banana Republic Trina Turk summer collection one week before it actually releases in stores June 7th. Gilt.com members are exclusively in the know when it comes to luxury labels. The online shopping destination offers access to top designer fashions at up to 60% off retail prices.
You may remember us raving about the collection recently for its exquisite California-inspired styles bound to be a hit. If last fall’s pre-sale of the Banana Republic Mad Men collection is any indication, we suggest you move quickly. The collection will go on sale at full price on Gilt.com for only 36 hours!
Visit www.Gilt.com/brtrinaturk to gain instant access. How fast can you “add to cart?”
-Alana Quagliariello
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May 30, 2012
by Julia DiNardo

I first mentioned the brand a few weeks ago when I was wearing a gorgeous Persifor dress, and now I have the opportunity to share even more about this unique and innovative brand via a Q&A with the company’s founder, Alexandra Thompson. Definitely one to watch, Persifor features designer collaborations on prints matched with amazingly versatile cuts that you truly have to experience and wear to understand the beauty and functionality of the brand. Read on to enter the world that is Persifor to find out where the name originates from, a hint at next season’s collab, and Thompson’s favorite fashion resource.
Fashion Pulse Daily: Tell us a bit about you, and your previous professional experience; and what propelled you to launch Persifor?
Alexandra Thompson: “I’ve been working in the fashion industry for over 10 years for iconic lifestyle companies like J.Crew and Lilly Pulitzer. During this time, I recognized that the current marketplace was lacking a product that combined sophisticated prints in a versatile fabrication for customers seeking an alternative to more expensive and saturated brands. As my friends will tell you, I have always had an entrepreneurial spirit so launching my own company was just a matter of timing.”
FPD: I love that the brand was inspired by your grandfather’s name (Persifor), who was “known for his casual elegance and unique style;” how does the brand personify these aspects?
AT: “My grandfather didn’t over think his outfits. He wore classic items that were well tailored, traveled easily and could accessorized in any different number of ways. With great ease, he always looked pulled together and stood out in a crowd. Persifor seeks to emulate this concept by creating figure flattering and simple silhouettes that are unique, comfortable and wear well. That’s why it was critical to develop a fabric that would be wrinkle resistant and machine washable.” Continue reading…
May 29, 2012
by fashion pulse contributor
[Image via AustralianGold.com]
Sun-kissed luminosity has become a summer must-have. But, a bronzed glow is absolutely not worth the health risks of a tanning bed. Fortunately, so many healthy alternatives exist that are far from toxic or damaging.
May is Melanoma Awareness Month, and for this reason and more, Fashion Pulse Daily wants to help defend skin, while promoting a warm, healthy glow with a roundup of our favorite self tanners for body and face, bronzers and tinted moisturizers. No one will know that your glow is actually faux!
Self Tanners for the Body
Steal: Don’t want to soak up those harmful rays? Give (above) Australian Gold’s Instant Bronze Self Tanning Lotion ($6.79 via Ulta.com) a go! We sampled this to find it gave the even color we craved without much hassle.
[Image via Arcona.com]
Splurge: Ok, so calling this a splurge is a stretch, but we’re not complaining! At $32, Arcona’s Bronzer/Self Tanner is light and oil-free, hydrates with shea butter and protects skin with vitamin E. All this and a natural tan? We’re sold.
Self Tanners for the Face Continue reading…