Fashion Pulse Daily - Part 288

June 5, 2013

The E.L.F. Studio Flagship Store Opens in NYC

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elf palette

[A close up of an e.l.f. eye shadow palette; most palettes include 80-144 shades for under $20!]

elf store display

[e.l.f. store display featuring products with beauty and makeup facts and tips.]

elf store party

[It's a party in here at the e.l.f. flagship store opening party!]

elf cream eyeshadow pots

[Love working with a pot of shadow? Try the e.l.f. Studio Cream Eyeshadow. $3]

elf jumbo lip gloss stick

[large, crayon-like lip glosses are all the rage; pick up your favorite shade for $2]

eyeslipsface palettes

[e.l.f. has tons of palettes to choose from that can be for one category (eyes) or across the board for your face]

elf mascara shield

[Instead of using a tissue from getting shadow pigment or mascara on your face, use this shadow shield, and apply glittery, loose makeup with this gel-tipped brush; $3 each]

elf brush shampoo

[It's extremely important (and easy) to give your makeup brushes a good clean; e.l.f. Studio Brush Shampoo is $3]

e.l.f. nail polishes

[A wall of e.l.f.'s nail polishes in the hottest colors of the season; just $2 each!]

When makeup costs as much as candy…one can’t help but snap it up as if it were a delectable tasty morsel!  For cost-conscious, beauty product-loving women, e.l.f. (which stands for eyes, lips, face) is the perfect combination to get the products you desire without breaking the bank. Products can be as low as $1, and span every category from lipstick, mascara and eye shadow to makeup brushes, remover, and nail polish.

Since it’s inception almost 10 years ago, the brand has been available online and recently  in select retailers, but for the first time, 60% of the line can be tested and purchased all in one location, that also offers free makeup lessons and makeovers by professional artists and the option to order and pick-up your favorite products. Shop 600 affordable items here that span their lines of essentials ($1-$2), studio (($3-$6), and mineral ($3-$8).

At the store opening celebration, I picked up a few amazing items courtesy of e.l.f. which include some of their best sellers, and my top picks, such as the Studio Collection Lip Exfoliator ($3), Mineral Infused Face Primer,  11-Piece Brush Collection ($45), and the Mascara & Shadow Shield ($3). What beauty item is running low in your makeup bag? Chances are, e.l.f. has it, at a price that will certainly make your day! See the slideshow above for my favorite, and images from the launch party.

The E.L.F. Studio Store is located at 741 Broadway in New York City’s Greenwich Village, open every day from 10am-830pm.

 

 

June 4, 2013

DIY Nail Art with Kiss Nails

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Kiss nails

Now you can add a fun DIY nail art manicure to your summer must haves along with your tan and windswept beach hair. With a little help from celebrity manicurist Gina Edwards, Kiss, and Broadway Nails you can easily master three  looks for your nails that are artistic, easy and done in a flash so that you can spend more time at the beach instead of at the salon. From mod, checkered nails to gold ombrè, Kiss has something for everyone to try that will spice up their digits for summer.

And to make it even more interesting; we will show you how we did with testing out the nail art trends — see below for our step-by-step guides!

Look 1: Mod Black and White Checkers

Use the Kiss Nail Artist Paint and Stencil Kits ($6.99 at Walgreens)

step 1 mod

Step 1: Paint nails with black polish for base coat.

step 2 mod

Step 2:  Take a small amount of white polish and create one stripe down center of nail. Create another thin stripe across nail to make four squares of black.

step 3 mod

Step 3: Fill in one corner of checker with white then fill in diagonal corner with white polish.

step 3 mod

Step 4: Allow it to dry and seal look with a top coat.
Continue reading…

June 3, 2013

My Own App Gives You the Key to Healthy Skin

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my-own-app

The season of tan lines and sun burns is upon us. With all of the beach trips and cookouts that summer brings, our skin takes a serious beating in harmful ways that goes beyond resembling a freshly cooked lobster.

But with a little help from your smartphone, the My Own App allows you to personally assess your skin’s health with just a click of your camera. Simply snap a photo of your face, enter your date of birth and skin type and within minutes, you’ll receive an analysis of your complexion. Once the analysis is complete you are given a beauty number based on the amount of fine lines, deep wrinkles, and hyper-pigmentation of your skin along with recommendations on health, wellness and beauty regimes to improve your skin’s health.

There’s also a tracking tool, which lets you see how your complexion changes over time, motivating you to keep up with the recommended skin care and wellness regimen. It’s like having a portable dermatologist right on your phone. With this smart and easy app, healthy, beautiful skin can be yours this summer with a just few taps of your fingers.  My Own App is free and available for iPhone, iPad and Android.

June 3, 2013

Essie Summer 2013 Nail Collection

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essie-naughty-nautical-summer-2013

Before you embark on your summer cruise, be sure pick up and to pack Essie’s new 2013 summer nail collection.  Set sail with Naughty Nautical in teal, or have a Girls Night Out with soft fuchsia.

Sunday Funday is never dull when it’s bright tangerine or go Full Steam Ahead with this pearlescent lilac hue. If you want to Rock the Boat, this shade of periwinkle blue will help while The More the Merrier will have all eyes on your electrifying lime green nails.

With  these six bright and shimmering shades to choose from, any one of these colors will make every summer outing feel like an adventure, whether it’s a trip to the beach or a night out on the town.  Each bottle retails for $8 and will be available starting in June 2013 at Essie.com and select stores.

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