The E.L.F. Studio Flagship Store Opens in NYC

[A close up of an e.l.f. eye shadow palette; most palettes include 80-144 shades for under $20!]

[e.l.f. store display featuring products with beauty and makeup facts and tips.]

[It's a party in here at the e.l.f. flagship store opening party!]

[Love working with a pot of shadow? Try the e.l.f. Studio Cream Eyeshadow. $3]

[large, crayon-like lip glosses are all the rage; pick up your favorite shade for $2]

[e.l.f. has tons of palettes to choose from that can be for one category (eyes) or across the board for your face]

[Instead of using a tissue from getting shadow pigment or mascara on your face, use this shadow shield, and apply glittery, loose makeup with this gel-tipped brush; $3 each]

[It's extremely important (and easy) to give your makeup brushes a good clean; e.l.f. Studio Brush Shampoo is $3]

[A wall of e.l.f.'s nail polishes in the hottest colors of the season; just $2 each!]

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When makeup costs as much as candy…one can’t help but snap it up as if it were a delectable tasty morsel!  For cost-conscious, beauty product-loving women, e.l.f. (which stands for eyes, lips, face) is the perfect combination to get the products you desire without breaking the bank. Products can be as low as $1, and span every category from lipstick, mascara and eye shadow to makeup brushes, remover, and nail polish.

Since it’s inception almost 10 years ago, the brand has been available online and recently  in select retailers, but for the first time, 60% of the line can be tested and purchased all in one location, that also offers free makeup lessons and makeovers by professional artists and the option to order and pick-up your favorite products. Shop 600 affordable items here that span their lines of essentials ($1-$2), studio (($3-$6), and mineral ($3-$8).

At the store opening celebration, I picked up a few amazing items courtesy of e.l.f. which include some of their best sellers, and my top picks, such as the Studio Collection Lip Exfoliator ($3), Mineral Infused Face Primer,  11-Piece Brush Collection ($45), and the Mascara & Shadow Shield ($3). What beauty item is running low in your makeup bag? Chances are, e.l.f. has it, at a price that will certainly make your day! See the slideshow above for my favorite, and images from the launch party.

The E.L.F. Studio Store is located at 741 Broadway in New York City’s Greenwich Village, open every day from 10am-830pm.