The latest from Maybelline isn’t a new gravity-defying mascara or pucker-perfect lipstick, but rather, a product category that they’ve never offered before, and I never even realized it until now- lip balm! The Maybelline Baby Lips Repairing Lip Balm with SPF 20 conditions lips in six fabulous clear and tinted colors (and flavors) offering 8-hour hydration and possesses the exclusive Botanical Cell Renewal Concentrate with Centella Asiatica. This botanical ingredient improves lip coloration AND reduces the appearance of fine lines and wrinkles for literally baby soft looking lips. My favorite is Quenched (clear, pictured far right), but also love the other balms of Peppermint, Cherry Me, Pink Punch, Grape Vine, and Peach Kiss. Baby Lips launches nationwide this October, available at Target and mass merchants for about $3.99.