[The Lanvin Hearts H&M windows outside of the 59th and Lexington location]
Lanvin for H&M was the expected sell out that everyone anticipated; in NYC the line of people waiting outside of the locations carrying the collection were most certainly mobbed. Speaking with one of the managers at NYC’s 59th and Lexington location, she confirmed that by 9am (one hour after opening) everything was gone, and they had even let people, and the collection, roll out on the racks incrementally! The first items to go, and the most popular, were the one shoulder dresses – understandably so! The men’s section was also a lot more busy than they had predicted – a clear indication of the vast marketing and breadth that these limited-edition designer collections have achieved. Not all hope is lost if you didn’t make it out yesterday or your local H&M didn’t carry the line: check eBay, but be prepared for a cost influx; prices already close to double the retail tag, and it’s only 24 hours later!
[Playing around with some of the left over items from the Lanvin Collection!]
–Julia DiNardo
