[J.Crew Spring 2012, image via Vogue.com]
While this week’s weather is predicted to stay wet and rainy, boy do we have the Thursday night program for you! You may have noticed we post about J.Crew pretty often, whether it’s their delicate cardigans, perfect pants or insanely lovable accessories. The brand continues to outdo both its sartorial competitors and itself regularly with what to wear and how to wear it. We can’t get enough of this growing stylish retailer, and now, thanks to an upcoming CNBC documentary, we can really come to understand just what made this company such an untouchable success.
Tune in Thurs. May 24th at 10PM ET to watch CNBC’s “J.Crew and the Man Who Dressed America,” a look behind the scenes at this contemporary brand and the months-long process of its conception. CNBC follows Jenna Lyons, J.Crew President and Executive Creative Director, and her team of designers as they battle time and energy to refine the Fall 2012 line. Find out what goes behind making a brand unique and just how to create and market a new line of clothing.
[President and Executive Creative Director Jenna Lyons, image via huffingtonpost.com]
J.Crew understands what the public craves; with over 40 million catalogue copies printed annually, J.Crew holds its place as one of the most popular fashion publications in America. Its “Style Guide” has a fashion-cult following and helps skyrocket internet sales. CNBC also delves into the making of the catalogue with J.Crew CEO Mickey Drexler and Jenna Lyons at a photo shoot in Palm Springs, CA , as it transforms into a 120-page volume of glossy, “quirky-preppy” fashion images.
[Mickey Drexler addressing J.Crew’s headquarters; image via www.magazine.WSJ.com]
Finally, CNBC also profiles CEO Millard “Mickey” Drexler, a 67 year old guru of fashion marketing. Known for being detail- oriented and instinctual, Drexler has driven company revenues up 170% to nearly 1.9 billion since taking over J.Crew in 2003. All of this success coming from a man who grew up in the Bronx sleeping on a bed in the hallway.
You won’t want to miss this story as CNBC explores the brand and the legacy that is J.Crew.
-Alana Quagliariello
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I’ll be watching! My favorite brand –and Jenna Lyons is my style icon!!