Shopping | Fashion Pulse Daily - Part 202

Shopping

May 3, 2012

The Launch of ASOS Africa

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[Floral Kanga Bra Top, $45.45]

[Collarless Shirt, $69.08 and Small Geo Print Shorts, $63.63]

Has a drab, all- black wardrobe got you down? Add some splashes of color and sustainability to your wardrobe with the launch of ASOS Africa. The new collection of acid-brights, zebra, and giraffe print separates will encourage excursions to another world, even if it is just heading to another day at the office (or at school).

[Zebra Midi Shirt Dress, $90.90]

[Small Geo Print Sleeveless Jacket, $81.81]

The Kenyan made designs are attracting fashion adventurers for Spring/Summer 2012, with our absolute favorites being the crop tops, knicker shorts and striped parka. The 21 women’s styles retail from $45.45-$136.34 and are now available here at ASOS.com!

What’s more, ASOS Africa has pledged a portion from every purchase to benefit local communities in East Africa. We can all be ambassadors of sustainable style.

-Alana Quagliariello

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May 2, 2012

The Shops at Target

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[all images via The Shops at Target Lookbook]

As if all of their recent designer collaborations were not enough, Target is thrilled to announce the launch of their newest partnership, The Shops at Target, beginning on May 6th. The new program has Target working directly with shop owners of specialty stores and local boutiques across the country to create affordable, limited edition collections for shoppers. Think small shop set-ups inside a megastore that has anything that you would possibly need, all at a good value.

[Colorblock Cardigan $32.99, Floral Print Bikini Top and Bottom $22.99 each, Cap-Toe Wedges $29.99, Belted Dress in Flamenco Print (exclusive to Target.com), $42.99]

[Striped Hats in Navy and Coral, $19.99 each]

See images above from The Webster at Target Collection‘s Lookbook, just one of the many alliances recently formed. The Webster owner, Laure Heriard, co-created apparel and accessories for men, women and baby that maintains an art-deco “Miami vibe” that the boutique is so well known for. Ranging in price from $7.99 -$49.99, the collection will be available at all Target stores and Target.com on May 6th. The first flight of shops will include The Webster, The Candy Store, Cos Bar, Polka Dog Bakery, and Privet House.

Check out this YouTube video for more information regarding this innovative endeavor!

-Alana Quagliariello

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May 2, 2012

LOFT for Fall 2012

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[Click on photos to enlarge]

I’ve shopped LOFT in the past and have felt like I had a pretty good grasp on the brand’s offerings, however the Fall 2012 preview really surprised me in the best way imaginable. Expect a prominent color story, with interpretations of signature prints, color blocking, and great texture quite evident.

The brand combo’ed neon pink and khaki hues to a “T”, while also providing enough variety to additionally tell great pant, skirt, and even lounge stories! Thoroughly impressed with the offerings that I can see being worn for social and work occasions, I certainly made a mental checklist of the pieces I can’t wait to get my hands on, including a cadet-inspired sweater and sleek mod-style black pants, a neon silk skirt, and Italian-design (think Schiaparelli/Prada) inspired prints.  Scroll through the slideshow above for all of my top LOFT picks!

–Julia DiNardo

May 1, 2012

Persifor To Beat Your Rainy Day Blues

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I don’t know too many women who get excited over making a fashion statement on  a rainy day, unless perhaps she just bought a new Burberry rain coat or Wellingtons and are excited to test them out! With that being said, I was determined to wear my new Persifor dress, courtesy of the brand, on a day when the weather was less than stellar. Paired with an aqua Land’s End cardigan that perfectly picked up on one of the colors in the print, contrasted with a pair of coral and crystal  Sorrelli stud earrings, patent leather taupe pumps, my favorite khaki trench, and a smile, the rain wasn’t going to ruin my Sunday!
As dresses are one of Persifor’s signature items,  I knew I was getting impeccable fit and quality from the Smitty Dress with Swizzle Sticks in Nantucket Blue. This whimsical, limited edition print is a collab between artist Happy Menocal and Persifor, inspired by the drink stirrers or “swizzle sticks,” from the renowned Swizzle Inn located in Bermuda (and the originator of the first Dark and Stormy). How cute! This dress will be a permanently-packed item when going on vacation to warmer locales, or for when I’m stuck in the city, dreaming of my next vacation.

Made of quality grade nylon (polyamide) and a highly stretchy spandex (elasthane), this dress ensures ease, comfort, and great shape — all elements necessary for multiple wears, as well as to beat the rainy-day fashion blues!

–Julia DiNardo

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