New York Fashion Week’s runways were literally akin to a gold mine this season, with so much high glimmer and glistening gold metallic taking center stage, you almost had to wear sunglasses it was so bright! Gold certainly plays a prominent role in spring 2015 fashion, found in everything from apparel to footwear and accessories, so why not complete the look with an on-par fragrance to this very trend with the brand new Juicy Couture Viva la Juicy Gold Couture? The new scent is a fruitful re-imagining of the iconic original fragrance, Viva la Juicy, by introducing wild berries and honeysuckle coupled with amber, caramel, and vanilla.
As fashion and beauty frequently co-exist, the Viva la Juicy Gold Couture bottle itself adds its own personalized dash of fashion flair with a faceted crystal top, gold gilt couture plate and playful polka-dotted mesh bow around the atomizer. It’s sure to make a fashion statement on your vanity and in its invisible form when sprayed onto your body and clothes before you step out for the day or night.
In honor of the fragrance, I’ve been using the hashtag #coutureoverdose to talk about it, and attended an exclusive gold-themed launch party event hosted by SheKnows at the hip Nolita lounge GoldBar, that included a spritz bar, ice cream bar with flavors found in the fragrance, lots of bubbly, and a photo booth with an array of fun props. Immediately upon entering the venue, I sprayed my neck with the scent, spotted my friends, and quickly herded them toward the photo booth, where we quickly made good use of all of the props with lots of laughs ensuing.
Since the fragrance is available now (purchase it at Sephora), you can start to incorporate it into your fall fashion and beauty routine right away! Viva la Juicy Gold Couture has just the right balance of notes to make it versatile for use year ’round, so start with some of the trends and pieces predicted to be hot this fall (boyfriend jeans, booties, fur vests, perforated leather, statement earrings), and spray your pulse points and even hair to keep the fragrance with you throughout the day. As the weather turns from brisk to chilly, I love spritzing fragrance onto my wool scarf so that when I’m nestled into it (love the infinity scarf style!), I can at least sink into the familiar, delectable scent. Try these tips, and you’re certain to be good as gold with the new Viva la Juicy Gold Couture.
Full Disclosure: This is a sponsored post in collaboration with SheKnows and Juicy Couture. Fashion Pulse Daily/Julia DiNardo has received materials and compensation for her time involved and content posted as part of this campaign.