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Tag Archive 'olsenboye'

Budget-Friendly Spring Florals From Olsenboye! (thefind.com)

Posted in Link Love, Shopping on Feb 24th, 2012

From our friends at thefind.com: Before you finicky fashionistas turn your nose up at the thought of stepping foot inside your friendly neighborhood JC Penney (or even just visiting the website), consider for a moment Mary-Kate and Ashley Olsen’s accessible clothing line, Olsenboye. Designed for the girl on a budget who enjoys accessorizing and customizing [...]

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JCPENNEY Spring Collections: I Heart Ronson, Bisou Bisou, Olsenboye

Posted in Shopping on Mar 4th, 2011

As spring merchandise is already starting to file into the store racks and shelves, I thought I’d share a few of my favorite looks from the I Heart Ronson, Bisou Bisou, and  Olsenboye collections for JCPenney. Which is your favorite? I Heart Ronson Bisou Bisou Olsenboye

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JCPenney Takes Its Dressing Room to the Web

Posted in Shopping on Aug 11th, 2010

Just in time for back to school shopping, JCPenney has collaborated with Seventeen Magazine to launch a virtual dressing room for online shopping, called Augmented Reality. Shoppers can upload their photos and “try on” items in the online store, getting a sense of what they look like before the item is purchased and shipped.  Olsen [...]

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OLSENBOYE Launches at JCPenney

Posted in Celebrity Style, Industry Buzz & Events, Shopping on Feb 5th, 2010

Last night commemorated the launch of the Olsen twins’ new line for JCPenney, Olsenboye. Pinched in a fashionable throng, guests mingled with the lionized celebrity duo in a quaint downtown brownstone beneath large screen projections of the collection’s commercials. Although the line is designed by the twins, the collection is less fashion forward than the girls’ [...]

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