Posted in Shopping on Mar 4th, 2011
As spring merchandise is already starting to file into the store racks and shelves, I thought I’d share a few of my favorite looks from the I Heart Ronson, Bisou Bisou, and Olsenboye collections for JCPenney. Which is your favorite? I Heart Ronson Bisou Bisou Olsenboye
Posted in Shopping on Aug 11th, 2010
Just in time for back to school shopping, JCPenney has collaborated with Seventeen Magazine to launch a virtual dressing room for online shopping, called Augmented Reality. Shoppers can upload their photos and “try on” items in the online store, getting a sense of what they look like before the item is purchased and shipped. Olsen [...]
Posted in Celebrity Style, Industry Buzz & Events, Shopping on Feb 5th, 2010
Last night commemorated the launch of the Olsen twins’ new line for JCPenney, Olsenboye. Pinched in a fashionable throng, guests mingled with the lionized celebrity duo in a quaint downtown brownstone beneath large screen projections of the collection’s commercials. Although the line is designed by the twins, the collection is less fashion forward than the girls’ [...]
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