Dana Maxx

September 14, 2012

Fashion Week Day 7: What FPD Wore

[Thank you Lauren of SecondCityStyle for the great photos!]

And…it’s a wrap! New York Fashion Week Spring 2013 has officially ended…and now we must wait several months for the concepts to hit stores and the warmer weather to come around again! Find out what trends, particularly in beauty will be big come spring by watching my report TODAY, Friday September 14th on the WPIX 11 NBC mornin[g news from 8am-9am.

[Hamming it up for the camera (but really so that you can see my favorite accessories today!)]

It has been a good week, and I look forward to what’s in store for spring. In the meanwhile, I will put my white blazer away and reclaim it, come April!

[Very excited to meet P’Trique of Sh*t Fashion Girls Say…]

Outfit Credits:

Dana-Maxx Dyno Dress (Courtesy of Dana-Maxx)

The Limited White Cropped Blazer (Courtesy of The Limited)

Baume & Mercier Linea 10036 27mm Watch (Courtesy of Baume & Mercier)

Sorrelli Ring, Bracelet, and Earrings (Courtesy of Sorrelli)

Betsey Johnson Sunglasses (Courtesy of Betsey Johnson)

Katherine Kwei Handbag (Courtesy of Katherine Kwei)

Aerosoles Plush Pillow Wedges (Courtesy of Aerosoles)

-Julia DiNardo

September 9, 2012

New York Fashion Week Spring 2013 Day 3: What FPD Wore

by Julia DiNardo

Still feeling that I can pull of glamorous (opposed to exhausted) as my look for fashion week, I opted for this gorgeous Dana-Maxx dress, some Sorel booties (rain was in the forecast all day) to help me stay chic, despite the weather! I started off the day at the Ted Gibson meet and greet at the Style Coalition lounge in the Empire Hotel, and then was off and running to a day filled with a lot of back and forth between venues, backstage access, and shows.

I love the red accents of the Sorel Medina Heels! I can’t even tell you how many compliments I got as well, with most people not evening realizing that they doubled as rain boots.
My requisite accessories for the week – the Baume and Mercier watch and Sorrelli jewelry! Although my manicure IS looking a little beat up, so…

I stopped by the Birchbox Sample Stop, picked up a few beauty items, and got a new manicure, courtesy of Color Club, in this bright blue shade, dubbed Insta’ This!

Outfit Credits:

Dana-Maxx Sydney Dress (Courtesy of Dana-Maxx)

Sorel Medina Rain Heels (Courtesy of Sorel)

Sorrelli Cocktail Ring and Bracelet (Courtesy of Sorreli)

Baume & Mercier Linea 10036 27mm Watch (Courtesy of Baume & Mercier)

-Julia DiNardo

April 18, 2012

Dana-Maxx Fall 2012

by fashion pulse contributor

[second from left: James ” Tanami” Jacket $395, James “Tanami” Blouse $230, Olivia”Mica” Skirt $330 third from left: Jordan “Nolina” Jacket $430, Sophia “Ordos” Cami $220, Milly”Gibson” Pant $375]

We love having expectations for fashion, and then having them wildly surpassed. Dana-Maxx wowed us yet again with her Fall 2012 collection of womenswear, showcasing sexy skirts, fit and flair dresses, and her classic pops of color.

There’s something to be said about a designer who makes you feel at ease in her presence and in her clothing, and Dana-Maxx does just that. Her aesthetic is a combination of everlasting strength and femininity, with this season’s true inspiration being “desert architecture.”

[far left: Elie “Karoo” Dress $370, second from left: Emma “Badain” Coat $485, far right: Graham “Arava” Tunic Dress $340 and Nina “Palmyra Skirt $275]

This season’s neutrals are ink, black, mocha, and pumpkin with pops of gold sequins interspersed. Cobalt, ultra marine, and rhubarb will awaken your senses, especially when paired with the spicy Indonesian or alluring floral print. The sensual sweetheart neckline goes head to head with room-to-grow capes and boxy jackets. And yet, every piece can be mixed and matched according to one’s sartorial mood, albeit rumpled or refined.

-Alana Quagliariello

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February 16, 2012

Dana Maxx for SS12: A Female Powerhouse

by fashion pulse contributor

[Bianca “Aldana” Halter Dress, $340]

It’s not every day that one gets to sit down to a one-on-one with a strong, innovative female designer and pick her effortlessly cool brain. Lucky for us at FPD, we had the opportunity to meet Dana-Maxx Pomerantz, a recent winner of Polyvore and FIT’s Emerging Designer Series Contest. The contemporary ready-to-wear designer understands fearless fashion and the feeling of certainty that jibes when clothing is simply put, meticulously you.

[Zoey “Casp” Dress, $340]

[Claudia “Sarria” Blouse, $210, Olivia “Tasso” Skirt, $330]

Dana-Maxx’s Spring 2012 collection was inspired by Barcelona, a city known for its individuality and its unabridged physical beauty. She combined architecture and striking “juicy, yummy” colors to create a line as full of history and cultural descent as the city itself.

With a strong focus on day dresses and other no bother pieces, the brand fills a (serious) void for women’s easy, citified workwear. Architectural necklines and geometric shapes give strength to an otherwise relaxed collection.

[James “Lepant” Dress, $340]

“I love designing clothing that let women feel strong, vibrant and fearless in when they wear the clothing,” the designer explains. “Also, this sort of no fuss attitude; women want a lot of bang for their buck today…. (they want) easy, effortless pieces that are unique but can transition into various seasons.”

Here’s to clothing you’ll feel strong and individual in, and to a woman who gets it, and delivers it!

Shop the Dana-Maxx label online or find a store that carries the line in your city. Dresses and separates retail from $98-$425 while accessories go for $58-$100.