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October 16, 2013

The Lowdown on the Fall Nail Trends with COVERGIRL Celebrity Manicurist, Ayana Clark

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glosstinis

 

Moving from summer to fall, and before you know it, winter (yikes!), we tend to update our wardrobes accordingly, paying close attention to the latest trends and colors.  So why not apply what’s happening in fashion to you nails via of-the-moment color, and various embellishments such as glitter, gems, hardware? I spoke with COVERGIRL Celebrity Nail Ayana Clark (who also artfully did my digits during New York Fashion Week) about the latest for nails for fall 2013, as well as what’s on the celebrities’ nails must-have lists! See below for the q&a:

Fashion Pulse Daily: If I buy one color only for fall/winter 2013, what should it be?

covergirl color swatch

Ayana Clark:  COVERGIRL Outlast Stay Brilliant Nail Gloss in Sapphire Flare  (see swatch of color above)

FPD: What’s the #1 best way to ensure longevity in a regular polish manicure?

AC: The best way to ensure longevity in a regular polish manicure is to make sure the nails are dry. Water tends to make the nails soft and the dry mani holds polish a lot longer.

footaball nails COVERGIRL

[NFL “fanicures” Ayana Clark recently did]


FPD: If one wants to DIY nail art, what are the items that one should buy, and where can they get them?

AC: For DIY nail art, the best items are nail design hand paints, which can be purchased at Duane Reade.

 

FPD: What’s one important thing to do when creating an at -home manicure, that most people don’t know about?

AC: For an at-home manicure, the most important thing that people don’t realize is that you need cuticle oil and a good base coat – I like COVERGIRL’s Outlast Stay Brilliant Nail Gloss in Crystal Clear. Both of these are key to a successful manicure.

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[Nail art Ayana Clark did for NERVO for the VMAs]


FPD: In your opinion, what is the biggest nail trend for this fall?

AC: The biggest nail trend this fall is nail art with studs and jewel accents.

FPD: Which color and/or design would you recommend to wear this fall/winter to more formal occasions, like weddings, cocktail, and holiday parties?

AC: For more formal occasions, start with COVERGIRL Outlast Stay Brilliant Nail Gloss in Give ‘Em the Greenlight. Then, create an accent nail using COVERGIRL Outlast Glosstinis in Appletini, studded out with Swarovski crystals. I love this color-pairing and design for more formal fall/winter occasions.

FPD: What is the look, from the shape of the nail to the color and art, that most of your clients seem to be wanting for fall, thus far?

AC: Most of my clients have been asking for stiletto tips with one accent finger, studded out with spikes.

 

October 8, 2013

COVERGIRL’s Hunger Games Capitol Collection

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hunger games covergirl

It’s that time of year again, and no, we’re not talking about the holidays… It’s time for the Hunger Games to begin again! This year, in anticipation of the “75th annual Hunger Games”that will be honored in the upcoming movie The Hunger Games: Catching Fire, COVERGIRL  has created a line of products that will make you look as glamorous as the citizens of the wealthy Capitol themselves.

With COVERGIRL’s Capitol collection, you can have the same products that were used by the makeup artists to create the avant-garde and artistic looks that are seen in the film. Set your lashes ablaze with a tube of Flamed Up Mega Curl Mascara or give your manicure a Capitol makeover with COVERGIRL’s  Glosstinis and Capitol Collection Nail Stickers.  This exclusive collection is available in mass market retailers nationwide beginning in October for just a limited time.
As part of the collaboration, COVERGIRL is releasing 12 high-fashion beauty looks, each inspired by one of the twelve districts in the film. Any one of these looks would be perfect for an upcoming Halloween party and you can view detailed tutorials of each look starring Capitol Makeup Artist Dotti by visiting the Capitol Beauty Studio at www.covergirl.com/capitolbeautystudio. Good luck and may the beauty odds be ever in your favor!

covergirl capitol couture collection

May 29, 2013

COVERGIRL Launches New Products for Eyes, Nails, Lips, and Skin This Summer!

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covergirl shadows

COVERGIRL Flamed Out Shadow Pot

Covergirl sofia vergara

COVERGIRL Sofa Vergara at the event; image courtesy of COVERGIRL

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COVERGIRL + Olay Tone and Eye Rehab CC Creams

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Eye makeup done by Pat McGrath at COVERGIRL

nervo at COVERGIRL

NERVO doing their thing to get the party started!

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Masterful eye makeup at the COVERGIRL event

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My post-inked look (also wearing COVERGIRL LipPerfection on my smackers)

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The Ink It Parlor at the COVERGIRL event

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Flamed Out Mascara

COVERGIRL smoochies

Smoochies Lip Balm; assorted colors.

My week was catapulted into beauty goodies and  fun with the COVERGIRL Summer Beauty ReMix Event, with brand spokeswoman Sofia Vergara, and music curated by deejays Liv and Mim Nervo (NERVO). There were plenty of stations available to play and take some of the company’s new products, hitting shelves nationwide this July.

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A collection of COVERGIRL’s latest and greatest, coming in July.

I sat back in the “Ink It! Parlor” for an amazing cat eye to be drawn on me with a charcoal waterproof Ink It! pencil, then made my way around to get custom matched for my CC Cream and Foundation shades. See the slideshow above for my perspective of experiencing the new products before they hit the shelves.

 

The COVERGIRL products launching in July include:

  • Ink It! By Perfect Point Plus — makes a high impact, lasting eye makeup creation which last twelve hours without fading or creasing one bit!
  • The FLAMED OUT™ COLLECTION — the mascara formula helps to gently fatten up each individual lash, available water resistant options as well.
  • CLUMP CRUSHER EXTENSIONS MASCARA — A new, extension building formula with an innovative curved brush that lets you add even more volume and length, sans clumps. 
  • Whipped Creme ™ Foundation, Clean Glow ™ Blush, and Bronzer — the latest technology at COVERGIRL brings lightweight, smooth breathable coverage in 10 shades of foundation , 2 blush shades, and 1 bronzer.
  • Smoochies Lip Balm–  hydrates lips with just a dash of sheer, color  and lip conditioning ingredients such as cocoa, mango, aloe and shea butter, available in 12 shades.
  • COVERGIRL + Olay Tone Rehab CC Creams — conceal and cover in seconds, while also correcting and improving your skin tone; dermatologist tested, this formula can work for sensitive skin, as it doesn’t clog pores, is no- comedogenic, hypoallergenic and non-acnegenic. Available in 14 shade options.
  • COVERGIRL + Olay Eye Rehab CC Creams, an under eye concealer, works in tandem with the tone rehab to even skin tone and brighten the eye area.  Available in five shades.
  • Limited Edition COVERGIRL Outlast ® Stay Brilliant Glosstinis— these are the cutest! Miniature sized bottles in tropical, high shine colors that can last as long as 7 days with a built in top coat. Available in 9 shades.

 

 

February 21, 2013

The Fashion Week COVERGIRL Beauty Dish!

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Despite my rigorous beauty regimen during fashion week of  creamy cleansing, removing makeup, and intense moisturizing  (see Kristin Booker’s Style United piece on my regimen!), the Style Coalition NYFW Influencer Lounge sponsored by COVERGIRL is what REALLY kept me looking glam around the clock, with manicures, makeup, and hair by Herbal Essences at the various beauty stations. Please check out the vid above from behind the scenes at the lounges to view what my colleagues have to say about the new porducts, and learn about my new fave COVERGIRL item!

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