I recently tested Pureology‘s new Reviving Red system, which is comprised of concentrated oil-infused formulas to prevent bleeding and fading; something that I am certainly concerned with as a new redhead. I’ve tested the entire product line, which include protective Jaljala, coconut, olive and sunflower oils, as well as exclusive Oleo Antifade Complex and Lycopene extract to help prevent colour fading. I love love love these products!
The Reviving Red Shamp’oil coupled with the Reviving Red Reflective Conditioner keep up a daily shine and vibrancy, while the Illuminating Caring Oil seals the hair shaft to seal in the shade. once-a-week tiny Red Reflect Enhancer (also available for copper shades) ampule deposits color so that I can increase the longevity of my current dye job, and save money in the process. After several comments from friends in the beauty industry about how amazing my color is looking, even several weeks after the initial dye, I know that these products are WORKING it for me!