Long dark lashes have always been considered a mark of feminine beauty. Do you need a little extra help in this department? The new Physician’s Formula Organic Wear 100% Natural Origin Lash Boosting Mascara is a safe and highly effective enhancing mascara which provides thicker, longer and more lush lashes. Besides, you know how we feel about 100% natural beauty products.
Lash enhancement is a huge trend right now, but the non-prescription lash enhancers could result in harsh side effects. For this reason, Physician’s Formula has created a lash-boosting mascara using a “proprietary complex of BioActive Minerals derived from zinc, iron, silicon, copper and magnesium to nourish and strengthen lashes, along with yogurt-derived ProBiotic Protein to help keep lashes in tip top health.”
While it may sound science-intense, the result is easy to comprehend: an enhanced eyelash appearance. No chemicals, no synthetic preservatives, no parabens, no GMO’s, and no synthetic colors or fragrances. According to Physician’s Formula, 92% of customers saw extended and fuller looking lashes after four weeks.
We tested this product, courtesy of Physician’s Formula, which comes in a rather unique shaped tube (better for gripping, we believe), and were very pleased with the immediate result. The 100% recyclable (how awesome is that?!) boosting brush delivered mascara to the base of the lashes in an extremely soft coat. While it didn’t give the most dramatic Cleopatra lash effect, it certainly left lashes looking gorgeous! There was no need for any other eye makeup, which is the effect we hope all mascaras can aspire to. What’s more, removing it at night was a breeze! No clumps, no flakes, and no black residue under the eyes.
The NEW Organic Wear 100% Natural Origin Lash Boosting Mascara ($9.95) is available at fine drug and mass-market stores nationwide in two shades, Ultra Black and Black. In the case of this mascara, less is absolutely more.
-Alana Quagliariello
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