Whether your curl type is loose, classic, tight or kinky, the Queen of Curls, Ouidad, has a product tailored to you. The new Curl Immersion Collection is designed specifically for kinky curls. It brings consumers with this curl type a unique and luxurious salon line featuring lovely natural ingredients such as grapeseed, coconut, rosemary and sage oils. Not only does the collection consist of five products plus a travel set, but it is also complemented by the 3-step Express Hydration Treatment Service offered at Ouidad’s flagship salons.
While kinky curls aren’t exclusive to one ethnicity, the demand for styling products for this hair type is increasing as more African American women continue to embrace their curls. Ouidad’s distinctive blend of breathable, water-soluble, and plant-based ingredients will deliver moisture to the internal layers of your hair and add beautiful definition to your curl. If your goal is to understand, enhance, and properly care for your curly tresses, look out for The Curl Immersion Collection that will be available beginning June 2016.