What’s Fashion Week with a party or two thrown into the mix? For the debut of it’s new line of eyewear¬† and to celebrate it’s latest campaign, G-Star Raw hosted a launch party at the High Line Hotel complete with some stellar musical performances. Fronting the campaign was musician Sergio Pizzorno and Russian Marinsky Ballet member Keenan Kampa.
As the party got underway, Pizzorno’s band Kasabian performed their latest songs following an introduction by Kampa. In between sets, guests were able to view the new collection of¬†G-Star Eyewear, that included styles that featured classic aviators, frames with exposed screws and industrial designed pieces. These sharp and sleek shades are perfect for both men and women, and are even more fitting for sun protection with the recent heat wave we’ve been experiencing this week. With this party, G-Star showed it was alright for us to wear our sunglasses at night.