The 80-year-old leading UK beauty brand No7 is really, REALLY excited about the launch of it’s latest skincare item, and I think you should be too. Its Lift & Luminate TRIPLE ACTION Serum is it’s first clinical trial-proven serum, and utilized the latest breakthroughs in anti-wrinkle technology to work toward the ultimate skin firmness and evenness. Designated for women over 40, a specially-curated combination of catch-all ingredients address all signs of aging, utilizing familiar items such as hibiscus extract and hyaluronic acid paired with Matrixyl 3000 PLUS and Lightening Complex of Indian gooseberry, Vitamin C and gluconolatone fade pigmentation, firm, smooth, and support collagen production to achieve an overall more youthful appearance. Clinical trials have given results of improvement after just two weeks (according to 87% of participants), while after six months, 89% of participants felt that they saw a visible reduction in the appearance of wrinkles. Not too shabby, to say the least!
While I’m remiss to share ad campaign details for any product, I do have to note that No7’s is exceptional. Dubbed “READY,” the brand has tapped ballerina Alessandra Ferri, who at 52, has come out of retirement and returned to the Royal Ballet after a decades-long career of dance. Serving as inspiration, Ferri is “Ready for More,” in the latest ad campaign, a video that juxtaposes her 19 year-old self dancing alongside her (see video above). It’s a great reminder to be empowered to look and feel your best to tackle life’s hurdles and challenges with aplomb. Are you ready for more? Go for it!