Jane Iredale has long placed an emphasis on multi-tasking products, providing skin care benefits for the past 20+ years in its makeup. The brand now takes its first steps into the field of truly dedicated skin care with a lineup of three products that prepare and protect the face for the application of makeup, as well as for an overall healthier, brighter complexion
. Currently all available at JaneIredale.com, the first of the trio, the BeaytyPrep Face Cleanser ($28), acts as a no-rinse cleansing water, including micellar water with cucumber extract to hydrate and oat amino acids to nourish and soothe.
The BeautyPrep Face Toner ($33), is the next layer of prep for makeup, creating a clean slate to intake a moisturizer, all the while providing hydration thanks to a fruit extract infused water called herbasome, including lemon grass, apple, pear, carrot, and coconut water. The tonre, and the moisturizer are scented with lemon grass extract, which adds a clean, effervescent pop to the products.
The last of the three is the BeautyPrep Face Moisturizer ($45), possessing a blockbuster combination of rose stem cell extracts, which include white rose, damask rose, rosa canina, and pale rose, each known for benefits ranging from cell regeneration to tightening pores, smoothing and brightening skin, and replenishing the moisture barrier for more supple skin.
In other new and notable Jane Iredale news, eight darker shades have been added to its popular PurePressed Base Mineral Foundation, along with a deeper shade of PurePressed Blush (mystique).