Maybelline can do no wrong in my book, so not surprisingly, I am really into their newest FIT Me! Collection that includes five different products: concealer, foundation, pressed powder, blush, and bronzer. Within each of these, there are a plethora of color matches; for example the foundation, which is the most expensive item at $7.99, comes in 18 shades in a numbering system that starts in the 100s (I am 115 — the second to the lightest) and through the 300s.
What’s so special about this new line? It’s a simple idea, really: it’s is supposed to blend and enhance skin tones in a tailor-made color match system. As Maybelline makeup artist Gato told me backstage during New York Fashion Week, “you wouldn’t want someone to say, “what a great foundation!;” what they should be saying is “what great skin you have.”
This epitomizes the new collection, which you should definitely check out, as it is already available at mass market retailers.