Although Maybelline does many things exceptionally well, mascara is really at the root of the company, being the first product it ever created. The latest offering, One by One Volum’ Express, debuts four years of research in the making, spawning “The Last Catcher,” an elastomer brush that catches, coats, and declumps each individual lash. After giving the new mascara a test run, the tapered shape of the brush left me certainly clump free, with lash definition, opposed to one long, fanned lash look. The Maybelline One by One Volum’ Expres hits shelves this January 2011, with options in three washable and two waterproof shades.
Available at Target, and other beauty and drugstore chains nationwide.