Not to abuse the word, but the Maybelline Color Sensational Launch last night was just that — sensational! Held in a penthouse amongst the galleries far far west in Chelsea, the lovely fete was an intimate gathering of industry folk and customers to learn about and celebrate the new color lipstick line, Color Sensational, which is broken into four color categories (plum, natural, pink, and red) amongst vanity sets (see pics) and includes 48 lipsticks, 12 lip glosses, and lip liners. Shortly I will be trying out the shades, and reporting on the longevity and new pigment saturation technology that Maybelline is executing in this new line.
The big surprise of the night was a guest performance by film and stage legend Bernadette Peters, who certainly dazzled the crowd, and found ways to incorporate the new lipstick line into her song set. All in all, it was a wonderful evening full of excitement and enthusiasm for the global launch of Color Sensational.