[Project Runway’s Interactive Runway on The Highline in NYC, image via mylifetime.com]
The Emmy Award nominated series, Project Runway, is celebrating its 10th anniversary via an exclusive retail sponsorship with Lord & Taylor. With a comprehensive integrated marketing program, the show will feature an “accessories wall” with a select assortment of the department store’s shoes, handbags and accessories available for contestant usage in various challenges. As any fashionista knows, accessories can make or break a look.
Lord & Taylor will also be hosting a unique challenge at its Fifth Avenue flagship store in NYC, the dazzling fashion capital of the world. This particular episode airs Tuesday August 30th, yet the season begins July 19th at 9/8c on Lifetime. Lord & Taylor plans to bring the iconic show to life with online and in-store activation platforms. You won’t want to miss Fashion’s Night Out this year where past and present contestants will make their appearances in the store.
What’s more, the grand prize winner is offered the opportunity to sell their collection at the upscale department store. Talk about resonating with the customer. We are hoping Tim Gunn’s solid fashion advice is part of a package deal!
-Alana Quagliariello
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