I am honored to be the first q&a of RED PR‘s revamped website, found in the blog section. I love love love working with RED PR, and I hope you’ll check out my tidbits of info, below, and at their site as well!
Clients come to PR agencies for their skill, knowledge and contacts. We build our contacts by fostering strong relationships with the media, our clients, vendors and associates. In business, as in life, relationships stand on mutual respect, integrity and honesty. With that in mind, we asked our colleague Julia DiNardo, journalist and beauty expert at Fashion Pulse Daily, to share her perspective on the value of relationships between journalists and PR pros.
The importance of good PR relationships and why they matter:
For a reporter/journalist/writer/blogger, securing valuable PR relationships is everything! Being privy to important launches, events, releases, and people ahead of time and having all of the resources needed at your fingertips to do a superb job in getting the information out there in a timely, efficient manner is crucial. I think oftentimes it’s not understood or appreciated, all the work, time, and consideration that goes into building exceptionally good PR for a company, individual or brand. I actually have a special appreciation and insight into it, as not many people know, but I started off my career in PR and marketing before shifting to the editorial side.
What makes PR helpful for your stories: