While watching dozens of shows this month for the Spring 2013 collections, it was hard not to glance across the runway and notice the dozens of raised arms, holding cell phones or iPads, documenting the looks live as they came down the runway. Seconds later, those exact same looks were sent out via Twitter, Instagram, Facebook, or any other of the myriad of social media channel, which meant anyone in the world with access to a smartphone or computer with internet access could see what the select crew of guests at a runway show just witnessed. Amazing right? Even those with front row seats, the best seats in the house, whipped out phones to share their unique experience with the web.
After covering fashion week for nine years, the emergence of new technology has significantly improved what it’s like for me to be organized, have convenient and useful devices, and simplify the steps involved to completing my work and meet deadlines. Having my invites organized in the app, FashionGPS, being able to use my phone to later remember where I was and what I saw, and having an ultra light, laser-quick laptop to carry around with me has certainly made a difference in the speed that attend, and I share my reviews from the shows.
Conversely, fashion has impacted technology by making it more approachable and democratic for each person’s individual tastes. Now you can custom build a laptop with specs that best fits your needs, paired with an exterior in your favorite color. Plus, designers from Vivienne Tam and Alexandre Herchcovitch to Karim Rashid have created gorgeous computers that artfully marry form and function, while HP has been an integral part of “Project Runway” the past few seasons to aid designers in executing their challenges in a creative, vivid, and efficient manner, and resurfaced on last week’s newest episode with the HP Intel challenge.
This post is sponsored by the sleek, stylish, lightweight HP Spectre XT Ultrabook‚Ñ¢, inspired by Intel. Vote for your favorite bag design!
Very nice post Fashion Pulse. I’ve definitely noticed the increased presence of technology at fashion week this year, and I wasn’t even there! In every picture I saw of the various shows, there were always people in the background holding up their electronic devices to capture the new looks. Although, I’ve noticed this new trend, I never thought about how it was simplifying the jobs of individuals like youself. Very cool.
[…] Joseph Abboud – The same textures and lines that made for strong womenswear have shifted to menswear as well. Bombers have proved to be a necessary commodity for both dress up […]