July 15, 2013

Eyefly For Summer 2013

eyefly new shades

[Modeling my favorite style, Blackburn Cove, in the summer-perfect frame color – Aqua Crystal]

I first wrote about Eyefly when the brand launched in 2011,  and my very first style was the lovely Blackburn Cove silhouette, which, at the time, came in only two color ways. Now with the summer 2013 collection, you can find my beloved frames in SEVEN color options (I’m sporting them in Aqua Crystal, pictured above, courtesy of the brand).

eyefly new colors

[Blackburn Cove in Aqua Crystal, in an Eyefly-branded case]

Not only has the style and color offerings more than across the board doubled since its inception, but the price has remained at extremely affordable ($94 for frames + lenses), and Eyefly has also added some interesting, and important customer service and charitable aspects to the business. With the Eye Give Program, for each pair purchased, one pair is donated to a charity. Eyefly has partnered with the  Brien Holden Vision Institute, a non-profit that brings vision to millions around the world. You’ve been able to virtually try on shades since Day one, but in the coming month, the  AT HOME TRY feature will be in effect, and with perennial free shipping and returns, it couldn’t be made any easier.

Since it is that time of year, you can also shop the expanded prescription sunglasses options for men and women, with my absolute favorite being the Route 66 Cat Eye Style in Nude. For those of us who wear glasses, the best way to introduce a novel, fashion element into the must-have is with some color, hence check out the entire summer 2013 lineup of new, fabulous hues!

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