Kisses, kisses! Remember when we wished you all a Happy PDA Day, with NIVEA Million Moments of Touch this past June 20th? I hope you partook in the event in your way, in some capacity, and continue to do so! Just in case a refresher is in order, NIVEA’s National PDA Day celebration is part of the year-long Million Moments of Touch Movement, which started last February and to-date, 100,000+ consumers have pledged to kiss, touch and hug more frequently! After conducting a study on human connections and coming to the alarming revelation that we, as a society suffer from “skin hunger” – a desire for more touch and human connection than they currently receive, NIVEA made it their new yearly m.o. With the goal of making our world a more affectionate place through touch (holding hands, kissing, cuddling, etc), now one NIVEA “Touch” happens about every 10 seconds across the country. Pretty cool, huh?
In order to get this jump-started, NIVEA celebrated in 11 cities across the country (Columbus, OH; Chicago, IL; Seattle WA; Austin, TX; Ft. Lauderdale, FL; Atlanta, GA; Phoenix, AZ; San Francisco, CA, Oklahoma City, OK.; NYC, NY; and Los Angeles, CA) via events, games, products, and more. Did you see them in your city? It debuted in my home of New York City, in which couples were invited to Herald Square for a super cute “coffee and a cuddle” themed “morning date,” orchestrated by talk show host Wendy Williams, while Bill and Giuliana Rancic joined in for PDA Day games, followed by a concert by Ne-Yo. Next up, the foursome went to the Grove (pictured at top) in L.A., all on PDA Day, for more celebrations and another concert!
What a great message and event to be a part of this summer! On behalf of Fashion Pulse Daily, I’m glad to provide this information to you, in the hopes that you’ll make a more conscientious pro-PDA choice! And last, I wanted to share a few of my fave NIVEA products with you for softer, more kissable, caress-able skin.
Here are FPD’s tested and loved top three products (P.S. — Upload your best PDA Moment here and NIVEA will send you a coupon to redeem your NIVEA Lip Care Product of choice!) :
- NIVEA’s Extended Moisture Body Lotion, has a powerful, fast-absorbing lotion featuring patent-pending HYDRA IQ technology that is proven to work for 48 hours. The
- NIVEA Kiss of Shimmer Radiant Lip Care SPF 10 enhances the natural beauty of lips. It leaves a glamorous, pearly shine while providing long-lasting moisturization and sun protection with SPF 10. It’s enriched with Shea Butter and Jojoba Oil to keep lips soft, smooth and kissable.
- NIVEA Touch of Renewal Lathering Body Scrub featuring HYDRA IQ technology delivers an incredible balance of exfoliation, rich cleansing and moisturizing lather that leaves skin feeling irresistibly soft and touchably beautiful. The Hydra IQ technology helps provide intense, long-lasting moisturization throughout the day.
Full Disclosure: This is a sponsored post, in which Fashion Pulse Daily/Julia DiNardo has received compensation for her time involved and content posted for in this campaign.