Riding on the popularity of its iconic, foldable bag, French brand Longchamp has created a new version that fans can customize on Facebook. Longchamp has launched “Your Very Own Le Pliage”, an application that allows fans to create their own version of the bag in just a few clicks. First, you pick your model, then you choose a handle. Third comes the color, and last, you can add a personalized touch to your creation.
In these four simple steps, you can have your own Le Pliage bag to share with on your profile and with Facebook friends. Or display your incredible fashion sense as art in a gallery just for “Your Very Own Le Pliage” application users.