[Bianca “Aldana” Halter Dress, $340]
It’s not every day that one gets to sit down to a one-on-one with a strong, innovative female designer and pick her effortlessly cool brain. Lucky for us at FPD, we had the opportunity to meet Dana-Maxx Pomerantz, a recent winner of Polyvore and FIT’s Emerging Designer Series Contest. The contemporary ready-to-wear designer understands fearless fashion and the feeling of certainty that jibes when clothing is simply put, meticulously you.
[Zoey “Casp” Dress, $340]
[Claudia “Sarria” Blouse, $210, Olivia “Tasso” Skirt, $330]
Dana-Maxx’s Spring 2012 collection was inspired by Barcelona, a city known for its individuality and its unabridged physical beauty. She combined architecture and striking “juicy, yummy” colors to create a line as full of history and cultural descent as the city itself.
With a strong focus on day dresses and other no bother pieces, the brand fills a (serious) void for women’s easy, citified workwear. Architectural necklines and geometric shapes give strength to an otherwise relaxed collection.
[James “Lepant” Dress, $340]
“I love designing clothing that let women feel strong, vibrant and fearless in when they wear the clothing,” the designer explains. “Also, this sort of no fuss attitude; women want a lot of bang for their buck today…. (they want) easy, effortless pieces that are unique but can transition into various seasons.”
Here’s to clothing you’ll feel strong and individual in, and to a woman who gets it, and delivers it!
Shop the Dana-Maxx label online or find a store that carries the line in your city. Dresses and separates retail from $98-$425 while accessories go for $58-$100.
-Alana Quagliariello
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Despite the occurrence and curious turn of events surrounding Zelda Kaplan at the show, the season’s collection should be the focal point, as it was indeed a glorious, triumphant moment in evening wear this season, putting a smile on Ms. Apfel’s face as she walked the runway with Ms. Mastroianni at the end, something that I’m sure Ms. Kaplan would want to be the focus.
