A new year brings a lot of promises made, but not always kept, however you can always expect tremendous value in extraordinary products from Maybelline. At the end of 2014 I sat done with Yadim, the brand’s globdal makeup artist, to learn about and test the slew of products, and it goes without saying that it was hard to pick favorites! Here’s a breakdown of what to expect on shelves this month (one of each new item is featured in the collage above):
FIT me! Matte + Poreless Foundation (in 16 shades) and Powder by Maybelline New York (in 8 shades) provide medium and blendable coverage in the category that has proven to be a popular one lately; diminishing the size and look of pores. Best for normal to oily skin, the formula gives a matte finish while bledning out skin texture concerns. $7.99 each
Master ConcealTM Camouflaging Concealers (5 shades) has a precision tip so that the blendable, concentrated formula dispenses the right amount of product to target the areas that need a little extra help. $8.99 each
Master PrimeTM Weightless Blurring Primers comes in three great options: Blur + Smooth (white), Blur + Illuminate (pink, with SPF 30), and Blur + Redness Control (green), to create a great base before adding in your foundation or powder. $9.99 each
Color Sensational Rebel Bloom Lip Color mimics the hues found on the spring 2015 runways in New York, Paris and Milan in 10 well-pigmented, honey-nectar infused vibrant shades: Petal Pink, Blushing Bud, Barely Bloomed, Power Peony, Peach Poppy, Lilac Flush, Coral Burst, Rose rush, Hibiscus Pop, Orchid Ecstasy. $7.49 each
Color Elixir Iridescents TM by Color Sensational is creamy, shiny, and comes in a burst of eight new shades for 2015! Apply with its enclosed applicator for the ultimate precise lip lacquer look. $8.99 each
Four fab options for eyes appear this month from Maybelline, including the Brow Precise Shaping Pencil, ($7.99 each, in four shades, the waxy formula adheres well to brow hairs), Maybelline New York EYESTUDIO Master Graphic Liquid Liner ($7.99 each, in black only for now, and with an angled tip – it looks like a Sharpie!), EYESTUDIO® Color Molten Duo ($7.99 each, in eight shades, has the most smooth, powdery texture that just glides right on), and the Lash Sensational Mascara ($8.99 each, featuring 10 layers of bristles).
Which product are you most excited to try?