If you are into fashion colors, the gel nail “aesthetic,” and are non-committal about actual gel, then it’s time you’ve met your match. Essie’s new gel couture nail polish line launches this month (June, 2016) with 42 new shades that mimic the quality, craftmanship, and expectations of couture attire. The long-wear polishes lasts up to 14 days, and its recommended to apply two coats with the high gloss top coat overlaid for an LED lamp-free ample amount of color protection and shine quotient. The colors are christened with fashion-inspired names, such as Rock the Runway, Couture Curator, Stitch by Stitch, and Hang up the Heels, borken out into the four themed collections of Atelier, First Look, Fashion Show, and After Party. Each bottle features a distinctive new twisted glass design so that you can distinguish between essie’s signature line and the gelcouture polishes.
Each shade, including the top coat, retails for $11.50 per bottle at GelCouture.com, essie.com, and fine salon and beauty destinations nationwide.