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  1. […] Rebecca Minkoff’s fall apparel collection. Fashion Pulse Daily contemplates the intentions of Levi’s in its latest ad campaign ‘We are all Workers’ The Jet Set Girls scoured the internet to find the sexiest leather shorts for fall. Second City […]

  2. […] Fashion Pulse Daily contemplates the intentions of Levi’s in its latest ad campaign ‘We are all Workers’. […]

  3. […] Minkoff’s fall apparel collection.  Fashion Pulse Daily contemplates the intentions of Levi’s in its latest ad campaign ‘We are all Workers’  The Jet Set Girls scoured the internet to find the sexiest leather shorts for […]

  4. Joe says

    I think Levi’s main motive is to sell more jeans. I’m glad they are helping Braddock, and I definitely enjoyed the videos, but I do feel they are exploiting this area for their ad campaign. Maybe this isn’t a bad thing though? Braddock gets some help and then Levi’s moves onto their next campaign in a couple months. It is very ironic though, maybe they are trying to offset their guilt for taking their business overseas.

  5. Joe Majerak says

    The dumb thing about this campaign is that it’s message is presented as all gung-ho “let’s get to work.” But the problem (especially in Braddock) is that there are no jobs to be had, not that people need to be encouraged to do them. As far as I can tell there are no jobs because banks aren’t willing to lend, and because stimulus money isn’t being distributed fast enough. This campaign ought to be targeted at bankers and bureaucrats, not the Williamsburg set.

    And damn is it surreal seeing these billboards in Manhattan.

  6. SFH says

    I will buy at least one pair of Levi’s each year for the rest of my life IF Levi’s commits to make jeans in Braddock!

    http://www.facebook.com/#!/pages/I-will-buy-Levis-forever-if-Levis-makes-some-in-Braddock-PA/153087974714789?ref=mf

    Yes!

  7. admin says

    AWESOME! Thanks for the find!!

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