The past few weeks my inbox has been flooded by what the fab foursome from SATC eat and drink to what they wear and type on. What are the noted brands, and how you can get the look is the topic du jour, and while checking my yahoo account, I noticed this article: Key Character Missing from ‘Sex and The City 2’: Carrie’s Mac. HP has partnered with SATC 2, hence you will only see Hewlett-Packard computers in the sequel. Since I’ve worked with the HP team in the past, I’ve got the scoop on the computers as well as the new ‘Computer is Personal Again” campaign, featuring Sarah Jessica Parker.
HP recently unveiled a global marketing collaboration with Warner Bros. Pictures that spotlights “tech couture,” and celebrates HP’s spring collection of products via New Line Cinema’s “Sex and the City 2” film. HP’s fashionable PCs, including the Vivienne Tam digital clutch, will be making an appearance in the movie, as you know, but also check out the ad campaign, and gather up your girlfriends and buy your tickets now for SATC2 (premiering nation-wide May 27th).
Stay tuned for more SATC 2 posts and my coverage from the HP pre-screening next week!
[SJP ‘Achiever’ Video]