[Image via Sephora]
Introducing Urban Decay‘s newest way to apply eyeshadow: the 24/7 Glide-On Shadow Pencil. With crease-proof and waterproof characteristics, this new launch of eye shadows (available in an array of colors ranging from metallic black to jade green, to golden bronze and more) will cause a revolution in eyeshadow substances. The pigment is stored inside a jumbo-pencil in a creamy, slightly crayon-like substance and is easily applied like normal eyeliner to complete any desired effect. Plus, it is formulated without the use of parabens. It’s easy to apply, doesn’t smudge, lasts well into the night, easy to blend, and unlike other cream-based eye shadows, this one really doesn’t cause creases that can ruin your look – it works with you, not against you.