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April 15, 2012

HelloStyle: Fashion Shows at Your Fingertips

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[Images via YouTube.com/Hellostyle]

Hearst Publications is proud to launch Hello Style, a YouTube channel devoted to fearless fashion and fun! Get ready for the launch of these new shows, committed to 70 hours of total programming from Cosmopolitan, Marie Claire, Harper’s Bazaar, Seventeen & Real Beauty!

Here’s the scoop on each show…

Fashion Mission: Lindsey Calla, fashion blogger/budget expert, and Karen Blanchard, fashion blogger/shopaholic, pair up to take on the arduos challenge of creating the outfits every woman needs.

Big Girl in a Skinny World: Marcy Guevara prepares to show off her curves proclaiming she will “Try anything at least once.” Once again, Marie Claire battles the myth that a plus-sized wardrobe can’t be chic. It’s about making trends that work for your body because fashionistas come in all sizes.

Visible Panty Lines (VPL): The name of the show mirrors its energy. Hilary and Hank are a dynamic duo prepared to talk fashion, style, trends, pop culture and beauty while making you laugh all the while. [Aside: Hank and I chatted briefly and my face hurt from smiling! He’s a true comedian.]

Seventeen‘s Beauty Smarties Showdown: Actress Shay Mitchell hosts this show as real-life beauty bloggers compete weekly in intense makeup and hair challenges. The best of the best YouTube bloggers will go head-to-head to stay in the competition creating different looks and showing off their talent.

Harper’s Bazaar The Look: Laura Brown of Harper’s Bazaar has a job most people only dream of. Join her as she talks to celebrities, models, designers and more about the glamorous, exclusive world of fashion. This is the industry’s top of the top.

Cosmo’s Sexy vs. Skanky: Carolyn Kylstra, senior editor at Cosmopolitan Magazine, is a writer and sex and dating advice columnist. Jessie Cantrell is a hot comedian, unafraid to speak her mind. Together, the two will co-host this show either praising your sexiness or forever condemning your skanky ways.

Hank and I celebrating HelloStyle!

Hearst’s goal is to extend brands to a larger audience, build an expansive library of video, and innovate by testing out a new experiment. Our job is simply to sit back, relax and enjoy the shows.

Hello Style will be launching April 15, 2012. Click here for a sneak peek, and don’t forget to subscribe!

-Alana Quagliariello

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February 16, 2010

Valentine’s Day Runway Looks: VPL by Victoria Bartlett, Billy Reid F/W2010

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[Image via NYmag.com]

VPL by Victoria Bartlett

Tribal meets bohemian and goes back to the future at VPL‘s “Shadow” F/W 2010 Collection. The neck was again the body part in focus, adorned with layered knit, rope and sculptural bike-like wire necklaces. Balancing extravagant top-half garments, many models rocked neutral bathing suit bottoms or patterned leggings. Cropped jumpsuits, futuristic capes and asymmetrical pieces donned leather accents and the occasional cut-out, followed by a several piece finale of beige, taupe & cream bodysuits, swimwear and the punch-line design, all-wool voluminous one piece. The collection is truly “underwear, outerwear, anywhere.”4361260422_7813cf8044Billy Reid

Using the woods as both his backdrop and inspiration, Billy Reid cleans up the scruffy lumberjack to modern city prep. Perfectly creased pants and carefully cuffed sleeves are accented with hunter caps, bow ties and casually wrapped scarves. This collection is ideal for the slightly meticulous detail  dude who wants to dress to impress without trying too hard. The casual vibe of the collection impacted the models, who moved to the beats of the show’s soundtrack while waiting their turn in front of the paparazzi.

– Maria Eilersen

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