The past few weeks my inbox has been flooded by what the fab foursome from SATC eat and drink to what they wear and type on. What are the noted brands, and how you can get the look is the topic du jour, and while checking my yahoo account, I noticed this article: Key Character Missing from ‘Sex and The City 2’: Carrie’s Mac. HP has partnered with SATC 2, hence you will only see Hewlett-Packard computers in the sequel. Since I’ve worked with the HP team in the past, I’ve got the scoop on the computers as well as the new ‘Computer is Personal Again” campaign, featuring Sarah Jessica Parker.
HP recently unveiled a global marketing collaboration with Warner Bros. Pictures that spotlights “tech couture,” and celebrates HP’s spring collection of products via New Line Cinema’s “Sex and the City 2” film. HP’s fashionable PCs, including the Vivienne Tam digital clutch, will be making an appearance in the movie, as you know, but also check out the ad campaign, and gather up your girlfriends and buy your tickets now for SATC2 (premiering nation-wide May 27th).
Stay tuned for more SATC 2 posts and my coverage from the HP pre-screening next week!
[PR designers Emilio Sosa, Seth Aaron Henderson and Jay Nicolas Sario pose with Vivienne Tam and the new digital clutch]
Mingling with this season’s Project Runway contestants and noted fashion designer, Vivienne Tam, mimosas were raised to salute Hewlett Packard‘s new collaboration with the famed show. New technology enables designers to create digital prints that can then be translated onto fabric and was used in a recent episode’s design challenge. Remaining competitor, Emilio Sosa, gravitates towards “free form” which he attributes to growing up in the Bronx where it was “all about graffitti.” Along with their TouchSmart Notebook, a computerized sketchbook, HP predicts the digital tool will help to redefine the fashion, amplifying the design process and allowing designers to create their own fabrics. Vivienne Tam agreed, dubbing it a new frontier in the industry and also promoted her very cool butterfly design on HP’s new digital clutch during the event. The Vivienne Tam/HP handheld computer, which resembles a purse, also doubles as an accessory with a dual function, and is available for pre-order this month.
[Emilio Sosa and Seth Aaron Henderson interact with HP’s digital print tool]
