Cartier, the iconic house of jewelry, celebrated its 165th anniversary at the Metropolitan Museum of Art, a location that perfectly parallels the brand’s unassailable passion for exploring the world and inhabiting international heritage in every design. We were invited to experience Cartier in both art and musical form via a short film directed by Bruno Aveillan, a journey through space a time, which took two years to complete.
The film’s heroine, Cartier’s signature Panthère (the panther), has been the emblem of the Cartier jewelry making expertise since the 1930s. As the panther traverses the world through film, she symbolizes both “strength” and “freedom”while instinctively engaging in the world around her. We move through time and space in harmony, faithfully guided by this stoic protagonist. The realism of the short story juxtaposes it’s dream-like feel, as landscapes shift Grand Palais, to St. Petersburg, to India, while interweaving some of Cartier’s most recognizable works such as the trinity rings and love bracelet.
We invite you to join Cartier today (March 2nd), as they pursue their own journey in cinema. The three and a half minute film will be televised on Sunday, but view it now Facebook and YouTube. It’s an incredible visual display of the brand’s story, and we would love for you to experience Cartier through this amazing representation. The Cartier brothers’ perpetual appetite for jewels have given rise to the renowned House of Cartier, a historical and cultural institution with a grand touch of wonder, mystery, luxury, and revelry.
-Alana Quagliariello
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