This is definitely the diffusion line you’ve been waiting for: RACHEL Rachel Roy, available in a limited selection of Macy’s locations starting in August. It was really amazing to see such an incredibly spread of categories created for a launch– Rachel did everything from handbags to shoes, jewelry, and apparel for the debut of the line, which left me quite impressed with the designer’s dedication and commitment out the gate to the brand. I immediately fell in love with the edgy jewelry that paired with the clothing, gave a nice juxtaposition of sophisticated meets street. The clothing looked expensive, way more expensive than I definitely would have thought after examination, with a price range from $39 – $299. I definitely noticed that some of the details definitely permeated a costly vibe, such as printed silk lining and delicate hemlines. The launch party itself was a fun affair, with Alexandra Richard as dee-jay and Veronica Webb making an appearance. All in all, I’m glad to recommend this line to Fashion Pulse Daily readers, and even happier to snap up a bunch of the items myself!
-Julia DiNardo
It was AMAZING!
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