[image via Maybelline.com]
We’ve all experienced it — you spend a good half an hour meticulously applying foundation, blush, shadows, mascara and lipstick only to devastatingly discover how quickly your look has vanished upon arrival at your destination. Tragic, perhaps, especially after spending absurd amounts of money on products that promise extended-wearability. Maybelline understands this concern and are excited to announce their newest products devoted to long-wearing makeup! Captivated yet? Read on for details…
[Maybelline Dream Bouncy Blush]
FACE:
At last night’s product launch, Maybelline unveiled a “Dream” team trio of long-lasting coverage from a foundation, concealer and a blush. The Dream Nude Airfoam foundation brings air-infused technology to your face. The Dream Lumi Touche highlighter and concealer is a two-in-one gel based imperfection hider. Finally, the Dream Bouncy Blush is as fun as it sounds, while it melts right into your skin. Plus, all application can be done by hand – no brushes needed! Say goodbye to touch-ups; you won’t be missed!
[Illegal Lengths Mascara, $8.95]
[Check out those 4mm fibers!]
[24 Hour Color Tattoo Cream Shadows]
EYES:
For mascara, Maybelline shifted focus from volume to length with their new Illegal Lengths mascara. At just $8.95, you’re getting firm, long lashes with innovative 4 mm fibers. The brush, fibers, and formula may prove to make even extensions jealous! Is mascara not enough? Don’t fret, they’ve launched 24 Hour Color Tattoo Cream Shadows to compliment your newly elongated lashes. Thanks to intense pigments and true color payoff, these shadows will not crease or migrate, as cream shadows tend often do. With 10 rad shades from neutral to statement hue varieties, there’s definitely something for work and/or play. Feel free to layer, blend, and line (as I will with the Painted Purple!) for a quick all-eyes-on-you look.
[Maybelline Super Stay Stain Gloss, $8.99]
[…and its fancy inner reservoir applicator!]
LIPS:
Last, but not least, get ready for luscious lips! The longest wear lipstick on the market, Maybelline just launched Super Stay 14 Hour Lipstick in 20 shades of red, plum, pink and nude. At just $8.99, you’re guaranteed a lightweight flush of color that will move with your lips and never tighten. If gloss is more your vibe, you get the best of both worlds with the Super Stay Stain Gloss (also $8.99). The 10 shades of gloss dry rapidly to a stain with a fresh, “barely there” feel. You’ll be in awe over the applicator (not marker-like at all!) with its cool inner reservoir designed to deliver the precise amount of product needed. Go over your lips once and you’re done!
Thanks to fresh technology, sheer genius, and a bit of makeup-problem empathy, Maybelline has produced a wearable face with staying power. After all, our makeup should last as long as our nights!
All Maybelline products mentioned will be available in January of 2012.
-Alana Quagliariello
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It’s already August, but we’re still adamantly hanging on to this summer’s bright color trend. For this month ONLY, Maybelline New York’s Great Lash Mascara is being offered in four limited edition shades: Go Green, Blink of Blue, Totally Teal and Pop of Purple.
[Backstage at Stella McCartney 2012 Paris, image via WWD.com]
