Maybelline recently gave me their latest addition to its mascara empire, Falsies by Volum’ Express Mascara. Retailing for $7.77, launching in July of 2010, available in both washable and waterproof shades, this product utilizes an ‘exclusive spoon-shaped brush with its innovative,
flexor stem wand designed to sit perfectly along the lash line, as well as its Pro-Keratin fiber-enriched formula, meant to instantly plump lashes and fill in gaps for a dramatic false lash effect’. At first glance, it wasn’t unlike any other mascara I had tried, although the application process was incredibly smooth and clump-free. After a few strokes across the lashes I thought they looked pretty full and lengthy, so I stepped out for a ‘girls night out’, later to meet up with the boyfriend, who commented ‘Wow, did you do something to your lashes?’ — this is coming from a guy who never notices my makeup. Yeah, I would say it works pretty well!
–Julia DiNardo
