November 22, 2010
by fashionpulse
Riding on the popularity of its iconic, foldable bag, French brand Longchamp has created a new version that fans can customize on Facebook. Longchamp has launched “Your Very Own Le Pliage”, an application that allows fans to create their own version of the bag in just a few clicks. First, you pick your model, then you choose a handle. Third comes the color, and last, you can add a personalized touch to your creation.
In these four simple steps, you can have your own Le Pliage bag to share with on your profile and with Facebook friends. Or display your incredible fashion sense as art in a gallery just for “Your Very Own Le Pliage” application users.
Check out the how-to YouTube video or visit Longchamp’s Facebook page and start designing!
-Kaci Hamilton
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March 4, 2010
by fashionpulse
Through the highlights of her career and through her tougher times, Kate Moss has been Longchamp‘s face for the past eight seasons. It is no surprise then, especially considering the overwhelming wave of designer collaborations the fashion industry has seen in recent years (just think about how many “X for Target” alerts have been found in your inbox), that Longchamp has launched a new collection designed by the model-muse. It only takes a glance at the titles of the collection’s three parts – Rock ‘N Casual, Rock ‘N Travel and Rock ‘N Glam – to figure out what this collaboration brings together: Kate Moss’ characteristic rocker chic and Longchamp’s famous brand of travel luxury. While the collection seems a lot more classic than strictly rock, the studs, zebra print and bohemian trimmings certainly call to mind the style icon’s penchant for fur, washed-out tones and cut-off denim. A little pricey, perhaps, but don’t forget, this is a collaboration: on top all that Kate Moss-ness is also Longchamp’s fine leather, classic designs, and travel-friendly sizes.
– Justina Lee
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