This morning I spent some time in Gap‘s Herald Square store with Birchbox co-founder Katia Beauchamp and her team, as one of the first to check out the Birchbox + Gap Summer Beauty Shop. Available starting today in seven flagship Gap locations across the US through the end of July. The shops feature three formats to try and tons of vetted products sprinkled throughout:
Format 1: Three-month subscription starter boxes ($30 for women, $60 for men); shoppers get first box in store (an exclusive Gap + Birchbox sample assortment) with a code inside to redeem the next two months’ boxes on Birchbox.com. Locations: Chicago (State Street), Los Angeles (The Grove), New York City (Lincoln Square).
Format 2: The Try Bar, a full-size product shop, and exclusive subscription starter boxes. Locations: Houston (Galleria), New York City (Flatiron).
Format 3: Build-Your-Own-Birchbox, full-size product shop, exclusive subscription, and starter boxes. New York City (Herald Square), San Francisco (Market Street).
I spotted some of my favorite brands in the mix, such as Dr. Jart+, Supergoop, Tocca, and Whish, with the opportunity to explore new ones that I have a very good feeling about, like Parlor’s Moisturizing Sea Salt Spray and Floss Gloss LTD Pro Nail Lacquer.
Honestly, this is a very very cool, natural team up, and now it gives me just another reason to pop into Gap, more often!
Sally Hansen Zodiac-inspired nail polish is here! With amazing colors to choose from, this limited edition Complete Salon Manicure Beachside Astrologer Collection is inspired by the signs of the zodiac, of course, while the brand worked with astrologer Aurora Tower to present the hues in fashionable nail art styles at the press preview (at Paint Box). The names of the colors are visible via the chart in the pic above, playing off of each sign with names such as Leo in Rio and Pisces of Me. The combinations presented above are comprised of signs that nicely compliment each other; I love that my sign (cancer) is paired with capricorn, so now I know that people who bear that sign are a good match up/balance for me!
Besides the ingenuity of this special collection, the formula itself is not to be missed, as it’s incredibly chip-resistant while including a built-in base coat, strengthener, and top coat. Kick off summer with…your sign on your fingers and toes, or choose the color from the zodiac sign of your significant other or crush for a playful touch. Available at national retailers, such as Ulta, for around $7.99 each.
Full Disclosure: Fashion Pulse Daily received some samples of these items for editorial consideration.
