Hopefully by now you’ve heard of ModCloth, as I’ve vetted the brand numerous times at Fashion Pulse Daily and am obsessed with everything they sell from footwear and accessories to great dresses and even cat teepees. I wanted to introduce you to ModCloth’s Be the Buyer program, a unique and certainly innovative crowdsourcing tool that lets you, the customer, vote on the items of our fancy, and the ones with the most votes end up going into production to be exclusively sold at ModCloth. Pretty cool, huh? Be the Buyer’s been mentioned numerous times in WWD , and has been given a shout out by Lori Schafer, co-author of the new book Branded! How Retailers Engage Consumers with Social Media and Mobility.
Courtesy of ModCloth, I tested out one of the winners of the Be the Buyer program, the Morning Hour Dress by Tulle, which was $74,99, then $21.99 — and now sold out! You can sign up to be notified when it is back in stock, a GREAT feature of the site Heck, there’s even a Back in Stock section! Anyways, Proving the point that this formula really does work, involving customers in the buying process sure seems to successfully predict and garner sales, while this method has become a larger part of some companies’ online DNA. Test out your buying skills at ModCloth and see which of your picks end up becoming hot commodities.
I styled the Morning Hour Dress with: Forever 21 bomber jacket, Sorrelli jewelry, Hue nude fishnet leggings, Bruno Magli vintage snakeskin pumps
And I LOVE how the same dress was styled at Lulu Letty; great idea to layer UNDER it!
-Julia DiNardo
