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BCBGMAXAZRIA

March 20, 2012

eBay and CFDA YOU CAN’T FAKE FASHION Totes Available Now!

by fashion pulse contributor

Calling all bag lovers and brand lovers! eBay, the world’s largest online marketplace, and CFDA’s YOU CAN’T FAKE FASHION second iteration totes are available for purchase at fashionvault.ebay.com starting TODAY, March 20th!

The 76 designer totes are part of the You Can’t Fake Fashion campaign, designed to raise consumer awareness against counterfeits and celebrate original design. The fashion industry is about raw, real talent. While counterfeits may be extremely prevalent, the CFDA campaign hopes to prevent the frauds from fooling you.

BCBG MAX AZRIA

Botkier

Designers involved include CFDA President DVF, Tory Burch, Ralph Lauren, Betsey Johnson, The Row, Prabal Gurung, Gilles Mendel for J. Mendel, rag & bone, Rebecca Minkoff, Monique Pean, Judith Leiber, Kate Spade, BCBGMAXAZRIA (to name a few) and many, many more! With such renowned designers on board, these totes are bound to sell immediately, so you may want to make moves quickly! Which one is your favorite?

All available at Buy It Now prices, the customized totes retail at $200, while the four standard styles with the YOU CAN”T FAKE FASHION tagline (bucket, duffle, gear and satchel) retail at $45. All proceeds benefit the CFDA Foundation.

rag & bone

For more information, follow @eBay_Fashion and @CFDA on Twitter, and visit facebook.com/eBayFashion, pinterest.com/eBayFashion and facebook.com/CouncilofFashionDesignersofAmerica, pinterest.com/cfda. Also, be sure to check out this YouTube clip in which designers like Rachel Roy and Charlotte Ronson speak out in support of the campaign.

PS. Did you know a designer handbag is sold on the eBay platform every 16 seconds?

-Alana Quagliariello

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