You may have heard of Not Your Daughter’s Jeans before, but never thought that you were the ideal clientele for the brand. I thought that it was a prerequisite to be a mom or be at least over the age of 40 to wear the aforementioned jean, but as I sit here in my new pair of the brand’s black Lift Tuck Technology jeans I am eating my own words! After attending the spring/summer 2010 press preview, I realized that Not Your Daughter’s Jeans caters not only to mothers, but real women looking for denim in a flattering fit. Having developed a unique constructional technique that flattens the stomach, contours the hips and lifts the butt, Not Your Daughter’s Jeans has created a product that all women can feel good in! And, with complete line of styles available and garments available, from trousers and capris (new to this season) to blouses and tanks, you’ll never have to wear anything else (if you don’t want to).