Its been two years in the making, and the celebration of Fashion 2.0‘s anniversary was THE feté of the summer (even if I do have a biased opinion as the co-organizer!). Presented by eBay, the event was held on the posh triple penthouse of Hotel Rivington and luckily the weather complied so that party goers could take in the view of lower Manhattan from the roof deck. Fashion 2.0, a monthly networking series that brings together fashion and tech professionals to network and provoke thought on relevant subjects such as private sales, luxury versus mass goods, online videos, and more was a great match for the new fashion and tech ventures found at eBay.
At the event guests learned about the launch of the fashion.ebay.com portal as well as designer exclusive stores (Norma Kamali and Narciso Rodriguez created collections for the brand), and the Fashion Vault at eBay, where amazing private sales on designer merchandise now live. The brand also recently launched TheInsideSource, a style-oriented editorial destination worth a look, and a very cool iPhone app coming out soon that will make shopping and bidding on the site easier than ever! And of course, the gift bag goodies: eBay provided the adorable totes and gift cards, while Avon was kind enough to include one of their latest products, the Lotus Shield, which is Avon’s first anti-frizz styling product and adds a “waterproof” layer to the hair, actually repelling moisture and performing in upwards to 97% humidity (it’s $12 and will be available beginning in late July 2010) and they gave us a pair of earrings for each of the guest from their fab jewelry collection. Thanks to all attendees for a wonderful evening and supporting Fashion 2.0 the past two years!
[The incredible view from Hotel Rivington]
[Avon’s New Advance Techniques Lotus Shield]
[With Beth Herbst and Jennifer Davidson of StyleBakery]
[With Kristin Booker of FashionStyleBeauty, Jordana Bruner of Clutch22.com, Beth & Jen (StyleBakery), Tamar Magnes of Magnes Sisters, and Lauren Dimet Waters of SecondCityStyle]
[With Meredith Barnett, Editorial Director of TheInsideSource]
[one last pic of Julia (your dedicated Fashion Pulse Daily Editor)]