It’s provocative, and unexpected, and catches you off guard (cover your eyes if it’s too early to see so much skin!). Did anyone suspect this could be the final image? We were as clueless as everyone else, guessing right along with you! The slogan and tongue-in-cheek nature of the double entendre is in line with Daffy’s previous provocative ad campaigns…what are your thoughts? Let the world know via the twitter hashtag #undergroundpuzzle and comment below. Anyways, scroll over the images below to see price and product info of item’s available at Daffy’s! If you want to know what Fashion Pulse Daily considers to be fab finds at Daffy’s stay tuned — I will personally explore some of the major deals to be had at the retailer in the coming week!
April 21, 2010
clever!
so witty! I love it!
interesting idea but feels half baked as advertising. What does it have to do with daffys, and how would I ever know? How many people actually took the effort to do the puzzle on their own? Its way too much work for waaaay too little payoff. If I did all that to see a couple of models doing less than a see in any fashion mag i’d be pissed. meh.
I hear what you’re saying; ‘more bang less buck’ has been their slogan for quite a while – if you scroll over the image on the site, you can actually see the pop ups for the products you can buy at Daffy’s; I’d imagine the print version would have it written on there as well. If you go to twitter and look at #undergroundpuzzle, you’ll get an idea of how many people were participating
lame, what does this have to do with daffy’s?
Ad agencies try too hard and this is an example of how behind they are behind culture.
If I wanted to see this i could just look at every American Apparel poster from the last 10 years.
I think this is a pretty fun campaign, really. I enjoyed anticipating the reveal, I actually googled it because I was curious, and I’m satisfied that I got to play along. I don’t mind that the end result is an ad, I suspected it was an ad all along. So what? I just think it’s a funny campaign and I think there should be more like this. Well done.