What are the “it” shades for fall 2009? According to Pantone and WWD, they are way more muted tones than what we’ve seen in the past. There was definitely a heavy dose of black in many collections, however most striking were the more vibrant colors used. What stood out most to me was the “warm olive”, “burnt Sienna”, and “purple heart” shades. I’m glad purple is still around, as I made an investment in some purple pieces this season, and gravitate toward the yellowish green shade that has an almost neon quality to it. Usually though, when there are times of economic difficulty and poltical change, people tend to seek out very bright hues to offset the dark, sobering environment. So far fall 2009 seems to be a different animal. Good thing? Let’s hope so!