Prior to a Blue Notch event I attended last week, I had never heard of the brand, but now it’s clear to me that I had most definitely been missing out. I’m not what you would call a “jean person,” but I’ve practically been living in the pair I picked up from Blue Notch; now, I’m not quite sure how I survived so long without them!
The jeans are made from feather-light Japanese denim with a 5% stretch, which makes them extremely soft and comfortable with an awesome body-conscious silhouette. In fact, the brand boasts that its product “is where uptown quality meets downtown edge” – something I can certainly agree with, especially when you take into consideration the line’s superior cuts and fabrics with a price point more affordable than other brands of similar quality (basic styles are around $180).
For those of you interested in eco-friendly brands, you’re sure to like Blue Notch. They own their own washing factory (one of the only denim houses in the world to do so!) in Korea that uses natural springs and includes a special water filtration system that works to reduce their carbon footprint.
For their Spring 2010 collection, you can expect to find their lightweight denim in traditional cuts, as well as boyfriend cutoffs, denim jackets, and jeans featuring embellishments such as cool zipper and studding details.
If you’re on the hunt for a new pair of jeans that’ll last you a long time, look no further than Blue Notch. For those of you in NYC, you can pick up a pair at Henri Bendel, Icon, True Boutique, Barney’s Co-op, or Atrium – if you’re not in the area, visit their website for additional info.
-Sarah Nason
