Did you spot mysterious posters in downtown Manhattan and Brooklyn subway stations?
Fashion Pulse Daily got an exclusive tip on what the fuss is all about…they’re part of an online puzzle, broken into pieces, and hint hint …a fashion retailer is behind this.
Want to find out more?
If you spot a poster, take a picture and upload it to Twitter or comment on it with the hashtag #undergroundpuzzle or if you haven’t seen a poster yet, you can still join the Twitter conversation (@ugpuzzle) for locations and other puzzle clues as well as to post your thoughts on the campaign. What do you think about the images, and who might be behind this city-wide puzzle? Check back at FashionPulseDaily over the next few weeks, as we’ll be updating the puzzle until it’s complete and all the pieces are finally revealed!
